Come Along!

Main Street Roanoke Rapids

Nestled near pristine lakes and the mighty Roanoke River, Roanoke Avenue and the surrounding historic district blends the beauty of the ages with small town traditions while showcasing new and innovative approaches to commerce. As the vibrant economic hub of Roanoke Valley, this is the place to live, work and play.

Roanoke Rapid’s Historic District is the center of community life where the rich heritages of the textile mill villages and the railroad and river commerce markets have evolved into two distinct commercial districts and a national historic district linked by history. Our Main Street District offers more than 200 independent businesses, cultural and recreational experiences and government services to grow and maintain a sustainable local economy.

Roanoke Avenue Business Alliance, now doing business as Main Street Roanoke Rapids, is a 501(c)3 non-profit organization with a mission to alleviate the physical, economic, and social deterioration and increase economic activity and employment of the Main Street District in Roanoke Rapids, North Carolina. Main Street Roanoke Rapids promotes development to enhance the overall business and commercial environment and assist in the historic preservation of the Avenue. Main Street Roanoke Rapids is a resource team thus improving the quality of life for all people of the Roanoke Rapids Area.

Roanoke Rapids is a designated NC Main Street community that uses the National Trust for Historic Preservation’s Main Street Four-Point Approach® which includes: organization, promotion, design and economic restructuring to implement a downtown revitalization initiative.

NC Main Street Program

Roanoke Rapids is proud to be a NC Main Street Community.

The National Trust for Historic Preservation developed the The "Main Street" concept in 1980 to stimulate economic development through historic preservation. It is now a comprehensive, downtown revitalization approach utilized by its network of 61 cities and towns in NC and 1200 across the US.

The Four Point Approach includes:

  • Organization
  • Promotion
  • Design
  • Economic Restructuring

With support from the City of Roanoke Rapids, Main Street Roanoke Rapids (MSRR) is the agency tasked with carrying out this mission in Roanoke Rapids.

For more information, visit:


Roanoke Rapids is a North Carolina Main Street community, designated by the N.C. Department of Commerce Main Street & Rural Planning Center. Main Street Roanoke Rapids is charged with administering the program at the local level and building public-private partnerships to spur economic development that achieves measurable results such as investment, business growth, and job creation.

As a Main Street America™ Accredited program, Main Street Roanoke Rapids is a recognized leading program among the national network of more than 1,200 neighborhoods and communities that share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by Main Street America.